Runwal Realty Unveils Refreshed Brand Identity and Appoints Sonam Kapoor as First-Ever Brand Ambassador
Runwal Rebrands as Runwal Realty with Legacy-Focused Philosophy
Runwal has announced a brand identity update, reintroducing itself as Runwal Realty with a new brand philosophy, "Building for Generations to Come," which the company says reflects a long-term approach to development.
The real estate major has unveiled a refreshed identity as Runwal Realty, signalling the start of a new chapter in its nearly five-decade legacy, with the company announcing a 300% increase in marketing spends as part of its most ambitious marketing push in 48 years.
Sonam Kapoor Named First-Ever Brand Ambassador
Bollywood actor Sonam Kapoor has been onboarded as the brand's first-ever ambassador, marking a conscious shift from product-centric messaging to a more emotionally resonant brand narrative.
As brand ambassador, Sonam Kapoor will be the face of the company's expansive push into luxury real estate and will feature across the full marketing mix of Runwal Realty's marketing campaign including print advertisements, digital promotions, Out-of-Home (OOH) and multiplexes.
According to Rima Kirtikar, Group CMO at Runwal Realty, the campaign aims to cut through a saturated category with quiet confidence: "In a market flooded with noise, our goal was to craft a brand identity that doesn't scream but stays with you."
Campaign Rollout and Brand Strategy
The campaign has been displayed on hoardings throughout Mumbai and will be supported by print media, digital channels, and an upcoming film campaign. More than 100 hoardings have gone live across Mumbai, with digital videos and influencer-led content actively rolling out.
The rebrand includes a strategic pivot toward digital-first storytelling and long-term brand building. Sanya Runwal, Director, Marketing and Retail, Runwal Realty, stated: "We've never gone this loud before. We're scaling up significantly to improve both reach and consistency across platforms. The focus is now equally on long-term brand building; Runwal Realty will be increasing up to about 300% of our marketing spend in the times to come."
Philosophy Behind the Rebrand
Sandeep Runwal, Managing Director, Runwal Realty, said: "At Runwal Realty, we believe that the true measure of our work isn't just in square feet—it's in the lives we shape and the legacies we help build. Homes, in our view, are not transactions. They're beginnings. They're milestones. They're places where generations grow, connect, and find belonging. Our philosophy 'Building for Generations to Come' is rooted in this belief—that every space we create should stand the test of time, not just structurally, but emotionally."
Sanya Runwal, Director of Retail at Runwal Realty, explained: "At Runwal Realty, we've always believed that a home is more than a space—it's a foundation where legacy takes root. Sonam Kapoor brings that same timeless elegance and depth—she embodies sophistication that's rooted, not showy. Her understanding of personal space and design mirrors our own vision, and her cultural relevance and lineage resonate deeply with our belief in legacy, substance, and style with meaning."
Sonam Kapoor's Perspective
Sonam Kapoor commented on her partnership: "In a world driven by change and fleeting trends, the idea of creating something timeless feels very personal – just like your home. That's what drew me to Runwal Realty—their belief that a home is far more than a space to live in; it's the beginning of a legacy. Their philosophy 'For Generations to Come' isn't just about architecture or aesthetics—it's about intention. These are homes where families grow, stories unfold, and memories are made—over years, even decades. To me, that's a part of the luxuries in life you deserve – having a space that evolves with you yet stands still in its beauty and purpose."
Developer Footprint
Runwal, which has been active in the real estate sector for over four decades, has a presence across the residential, commercial, and retail segments in the Mumbai Metropolitan Region (MMR) and Pune. Founded by Subhash Runwal and led today by Promoter & Managing Director Sandeep Runwal, the company has delivered 35 completed projects spanning 11.22 million square feet, building with precision and long-term value at every scale.
Over the last 45+ years, the company has steadily strengthened its portfolio across Residential, Commercial, and Retail real estate segments in MMR and Pune, with over 50 landmark developments, including Runwal The Reserve in Worli, Runwal The Residence in Nepean Sea Road, Runwal Elegante in Lokhandwala, and R City Mall in Ghatkopar.
Beyond residential developments, the company has built a diversified platform spanning retail, commercial, and hospitality, including landmark assets such as R City Mall in Ghatkopar and R Square in Andheri.
New Projects Showcasing the Refreshed Identity
As Runwal Realty prepares to launch new projects in Worli, Thane, and Malabar Hill, the focus is on expanding visibility while staying true to the brand's enduring values.